Adam Simpson Adam Simpson

The Craft of Completion: What Post-Production Really Involves

🎬 What makes a video feel “right”?

It’s not just good footage. It’s what happens after the cameras stop rolling.

At SHINY, we shape stories in post-production—where colour, sound, pacing, and structure all align to create flow, clarity, and emotional punch.

Whether it’s the “Our Courts” series (seen by 130,000+ jurors), or Wellington Rugby’s Rāranga campaign (27 pieces from one shoot), the real magic happens behind the scenes.

That’s the craft of completion.

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