SHINY weaves together compelling narratives for transformative programs like Rāranga. Commissioned to produce a video spotlighting the program's impact, SHINY embarked on a journey to encapsulate the essence of Rāranga, emphasising its significance to stakeholders, potential recruits, and whānau.

The envisioned series, crafted by SHINY, unfolded as a dynamic duo. The first video, a potent press release, featured Wellington Rugby Chief Executive Shannon Paku and Rāranga recruitment manager Roydon Shaw. Their collaboration unfolded as a powerful narrative, unveiling the depth of the partnership and the collective commitment to shaping a promising future for young individuals entering the building industry.

The second video, shot amidst the clangour of a Wellington building site, captured the authentic voices of Rāranga participants hailing from diverse backgrounds. This on-location exploration delved into the advantages of the program, providing a real-world perspective on the transformative journey Rāranga offers. SHINY's adept storytelling skills ensured that the video resonated with authenticity, offering a glimpse into the tangible impact on the lives of program participants.

Recognising the dynamic nature of social media, SHINY ingeniously cut the second video into 27 shorter clips. These bite-sized snippets, tailor-made for various platforms, became the building blocks of an impactful social media campaign. The strategic dissemination of these clips ensured that Rāranga's message echoed across digital landscapes, reaching a broader audience within the grassroots rugby community.

SHINY's role in producing these videos extended beyond mere visual documentation; it became a narrative architect, shaping the perception of Rāranga and its symbiotic relationship with Wellington Rugby. The collaboration showcased not only the technical prowess of SHINY in video production but also their ability to craft stories that resonate on multiple levels.

In essence, SHINY's video production prowess transformed the narrative around Rāranga, elevating its visibility, and amplifying its impact. Through the lens of creativity, SHINY contributes to the ongoing success of programs like Rāranga, leaving an indelible mark on Wellington's landscape as a storyteller, collaborator, and advocate for positive change.